Description
After three generations in the professional hairdressing industry, The Hair Movement was born. A movement made up of both professionals and users like yourself, constantly evolving haircare to incorporate, blend and use the latest that science and nature have to offer. Pushing boundaries and paving new ways. The result. Quality, ethical haircare on a foundational level. Cruelty-free, vegan, and packaged using 100% recycled materials, it’s professional haircare with a clean conscience. No rubbish, just good hair
FOR ALL HAIR TYPES
Your hair will be free from limescale, smog, product and other day-to-day build-up. It will feel lighter, brighter and your styles will hold for longer.
The Build Up Be Gone shampoo comes in three sizes. The 100ml Traveller, the 400ml Individual and the 1000ml Family size. For home use we obviously recommend the larger size, as it means even less packaging used over the year.
HOW TO USE Build-up weighs hair down, preventing it from feeling light and from styles lasting. It also stops the good ingredients from entering the hair shaft. This shampoo is an exfoliator for your hair and should be used a couple of times a month. We don’t recommend using this shampoo directly after a new colour, as it can lift. However, when using before a colour treatment, it’s amazing, as it allows the colour pigments to properly enter through the cuticles. Use a generous amount of product and cleanse your hair from ends to root. Simply work the shampoo through the hair (no need to massage) and rinse. Repeat this 2-3 times, depending on build-up. Finish by using The Hair Movement conditioner which best suits your hair type and condition.