Meet the Maker

Meet the Maker: Salix Moon Apothecary

Salix Moon Apothecary

‘Natural’ has become a bit of a buzzword in the skincare industry. It’s a trend bigger companies have taken full advantage of; a quick search for ‘natural skincare’ now returns over 620 million results, and a carousel of big name brand adverts, with mass produced products. That’s why, for this week’s Meet the Maker, we […]

Growing a Business

How to Write Effective Product Descriptions

how to write product descriptions

It’s easy to leave writing product descriptions as an afterthought. We totally get it — most stores have a fair few to write, after all. But while your product descriptions needn’t (and shouldn’t) be very long, they do require some thought, some time, and even some redrafting. Because in the absence of being able to […]